About the Heart·Mind·Money Foundation

The Heart·Mind·Money Foundation was created to bring emotional healing, spiritual grounding, and renewed purpose to women experiencing hardship, transition, or generational cycles of pain.

We exist to ensure every woman has access to the emotional support, mentorship, tools, and community she needs to rebuild her life — and rise stronger for her family and future generations.

“We exist to ensure every woman has access to the emotional support, mentorship, tools, and community she needs to rebuild her life.”

JAMES & PERLA CASASNOVAS

For James and Perla, this mission is not just a calling—it is a responsibility. Their belief is simple yet profound: When a woman is spiritually lifted, emotionally healed, and supported, her entire family heals, prospers, and rises with her.

BREAKING THE CYCLE

We have witnessed firsthand how emotional burdens placed on women can lead to:

Depression

Cycle-based addiction

Generational trauma

Loss of self-worth

Breakdown of family leadership

We are committed to breaking these cycles.

A FUTURE WHERE...

We have witnessed firsthand how emotional burdens placed on women can lead to cycles of suffering that impact entire families and communities.

That is why we work toward a future where:

Fewer women are lost to emotional suffering.
Fewer families fracture from unhealed generational cycles.
More women rise into purpose, stability, and leadership.

Together, we champion a future where women rise.

OUR ADVISORY BOARD

Meet the visionary leaders and industry experts who guide the Heart-Mind-Money Foundation. Our Advisory Board brings together decades of experience in business, finance, education, and community development to ensure our mission creates a lasting generational impact.

Felida Villarreal, CPA

President & CEO, VIDA
Leading workforce and economic development in the Rio Grande Valley, committed to community advancement and opportunity.

Magdalena Aguinaga

Corporate Purchasing Leader & Entrepreneur
Founder of OpariLaser and Cultural Intelligent Solutions, delivering strategic leadership and innovation across multiple industries.

Mary Lou Vicencio

EVP & Chief Operations Officer, Vantage Bank
Founder of Graceful Heart Charities Inc., dedicated to community service and executive leadership in the financial sector.

Milly Chirino

CEO & Founder, Mchirino Group LLC
Dynamic entrepreneur and community leader serving on multiple local boards to drive business and educational growth.

Victoria "Vicky" Cantu

CEO, Children's Education Station LLC
District Trustee championing education, workforce development, and the STC RISE program across South Texas.

Jovanna Hernandez

President, NextPhase Building Services
Advancing education, workforce development, and community-centered leadership across Hidalgo County.

Sarah Sagredo Hammond

President, Atlas Electrical
Second-generation business leader championing ethical growth, women’s leadership, and multi-generational enterprise stewardship.

Dr. Jennifer Cultbertson

Chief of Staff for Internal Affairs
Serving Hidalgo County Pct. 4 with dedicated leadership and strategic community development.

Cristal Hernandez

Founder, Cristal Cosmetics
Dynamic Latina entrepreneur building a beauty movement that empowers women to feel confident and unstoppable.